You have 2 options in how to use this CD-ROM:

1. running SETUP.EXE (in the CD-ROM root directory) first to install
   the player on your hard disk and to create a Program Manager icon.
   Just doubleclick on this icon to start the player.

2. if you have installed the Toolbook Runtime files already, then 
   start playing directly from the CD-ROM:
   just run PLAYER.EXE (You must have either Video for Windows installed or use 
   Windows 95).

Note:
In the directory \VWF11E are the Video for Windows v1.1e runtime files.
You can install them separately; just start SETUP.EXE in the \VFW11E directory.